Concept, direction & execution for This Is Ground's Women's Collection, Clashist and Drawsta products. Special projects for Soundfreaq, Alternative Apparel.
This includes concept, sketches to overall execution. Example bodies & product types: tees, sweatshirts, skirts, leggings, dresses, swim, socks, bags, intimates, caps, necklaces, leather goods, patches, jewelry, speakers
Designed + marketed women’s holiday’18 collection
Designed and marketed first women’s collection, huge success, boosted overall sales 35%
Concepted, founded, directed line + marketed it. From tiny seed investment took viral success, every funny celeb/influencer shared on instagram, 1st year over $1m in rev from d2c and wholesale.
Patent pending Fashion Augmented Reality brand, founded/concepted/built by me. Created team of multiple developers, animators and seeded across influencers. Collaborated with Super Deluxe, LUNA bars, others.