Drawsta; Augmented Reality Wearable

Launched in mid 2015 / AR Wearables

Design a fast, sustainable, and fun way to wear new t-shirt graphics.

Using the power of Augmented Reality, we created a way people could digitally change their t-shirt.

I designed the ux, vsd, directed the animations, co-illustrated the tees, lead the dev team. This includes an iPhone app, website, and backend CMS.

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“Snapchat for Your Clothes”
– Vice Magazine

Inception

Technology within the fashion world has traditionally been utilized to sell product rather than define the product. Given my experience with social, commerce and early Augmented Reality tech, I imagined a world in which I could mashup all three.

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Guiding Principles

I happen to launch this around the same time as the first Snap Lens, but even so, most people had never heard of Augmented Reality. I knew the biggest challenge would be user education. The interface had to feel familiar, intuitive, and simple enough to create & share.

**Design Considerations**

While designing the product we had much to consider, such as:
when taking a selfie, ensure user can see the target, animations, face all in 1 shot
how to educate the user when tracking breaks if too far way or too much movement
the length of the looped animation vrs length of media capture
the presentation of 3-5 new animations and cycling out the old

“...making our way toward a world that is just IRL Tumblr.”

– Rookie Mag

Research Driven Features

We responded to our user requests for more customization and interactive elements by extending the user controls with ability to write your own text with emojis, color and animation styles.