Concepted & created the data-driven designer e-commerce marketplace delivered via email & mobile built on Magento. Lead the strategy, directed/designed the site, emails & app, managed the buying team's day-to-day data-driven products picks, ran the email marketing, paid Pinterest marketing and social media. 

Highlights: Went on multiple TV shows such as E!, Extra, NBC as a digital trend forecasting, using the trend data from Uncovet to predict fashion trends for Fashion Week and upcoming seasons.